Data privacy by design (PbD) contains 7 principles of good design practice including;
1. Privacy is Proactive, Not Reactive
2. Privacy as the Default Setting
3. Privacy Embedded into Design
4. Full Functionality – Positive-sum, not Zero-sum
5. End-to-End Protection – Lifecycle Security
6. Visibility and Transparency
7. Respect for User Privacy – Keep it User-Centric

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